Say Hello To: Jillian Cho
Meet Jillian Cho, Puccini Group’s new Brand + Marketing Strategist. Jillian moved from Los Angeles where she was working on branding at The LINE Hotel in Koreatown. Prior to embarking on her career in branding and social media, Jillian majored in Interior Design at Oregon State University and worked as a project manager on residential and commercial projects.
What attracted you to Puccini Group?
The multifaceted services that Puccini offers resonated with me. Hospitality, design, and branding have all played a significant role in my career and my upbringing. My parents operated a hotel during most of my early years, so the hospitality world was exposed to me at a young age and I loved it. Transitioning out of design and into branding and marketing, Puccini Group allows me to craft our brand story and offers a unique opportunity to work closely with designers.
How do you hope to grow at Puccini Group?
I’m eager to work on the strategic side of projects and building upon the great work that the studios are producing. I hope to further uphold the Puccini Group brand and become an evangelist through our social and digital communications as well as through client projects.
What has been your highlight since joining the marketing team?
Our marketing team has a very collaborative nature and energy that’s contagious. We as a team bring an array of skill sets that when combined creates a cohesive team. It gets me excited to come to work every day, and that’s not something that’s easy to come by.
What is the best business advice you’ve received?
Don’t over complicate. Many of us tend to overthink and second-guess ourselves when it’s unnecessary. It’s helpful to take a step back and re-evaluate, especially when crafting stories or developing concepts that need to be clear and concise.
What is your biggest takeaway from working in the hospitality industry?
When it comes to designing a space, creating a brand, or operating a business, success is the result of the combined efforts of each individual. Every detail counts and needs to be accounted for.
What is your favorite hotel and why?
A few years ago, my family took a trip to South Korea and we stayed in this ship hotel that’s perched on top of a cliff. It’s called Sun Cruise Resort & Yacht in Jeongdongjin. I loved that they fully embraced a concept and went full steam with it. No pun intended.
What do you love most about San Francisco so far?
Everything in San Francisco is easily accessible, which gives way for more opportunities for me to explore new restaurants, parks, and meet new people. The beautiful scenery also calls for perfect photo ops for Instagram!
What is your favorite thing to do in Oregon?
Since Portland has a big beer culture and during the majority of the year there’s quite a bit of rainfall, my favorite pastime is grabbing a beer with a few friends. Some of my favorite spots to grab a brewski include, Prost!, Doug Fir Lounge, Henry’s Tavern and McMenamins.
What else should we know about you?
I’m a huge movie buff and admit I’m a Star Wars fanatic. I’ve watched the original series one too many times. So it’s safe to say that I am counting down the days for Episode IIV to come out at the end of this year.