Meet Erica Bellman, Puccini Group’s new Marketing and PR Manager. With a passion for storytelling, Erica brings fresh creative content ideas from her prior experiences developing concepts and copy for GAP and writing for art and design publications. Read more on what drew her to Puccini Group and her interests outside of work.

What attracted you to Puccini Group?

I was drawn to the unique, holistic approach Puccini Group takes to client projects via the Studios. This collaborative approach that draws on each Studio’s strengths was really compelling to me.

What compelled you to transition over into the hospitality industry?

In my boisterous Italian family, hospitality is an essential part of how we show love for one another, welcome newcomers, and spend time together. Every other summer while I was growing up, we’d travel to my mom’s native Sorrento, Italy on the Amalfi Coast, where my family owns a group of cafes and restaurants. I have fantastic memories of relaxing around the table over freshly caught Branzino and ricotta-filled zucchini blossoms.. Later, in high school, I worked weekends at a local catering company and learned the importance of exceptional service. I’m excited to apply my passion for the dining and hospitality industry.


Advice for individuals interested in joining the Marketing industry?

Stay curious and seek mentors. I’m an avid reader, so I make sure to absorb lots of relevant content via Fast Company, The New York Times, WIRED, DesignMilk, Architectural Digest, AdAge, and more. I’m grateful to have connected with some very talented individuals who have since become mentors and have people have given invaluable advice and insights as I’ve grown in my career.

Most interesting project/campaign you’ve worked on?

I interviewed an artist in LA who organized a cross-country public art installation on a series of billboards along Interstate 10, also known as Route 66. The pieces were meant to be site-specific and respond to the history, politics, and culture of the area. I fell in love with the concept: the Great American Art Road Trip.

Best business advice you’ve received and why?

Save all of your work and create a portfolio that demonstrates your abilities. Strong resumes are essential, but a portfolio showing range and depth is an even better way to market your skills and experience.

What is your favorite restaurant and why?

Elote in Sedona, Arizona. The last time I visited for a hiking weekend with my mom, we dined there all three nights of our stay. Inventive southwestern cuisine (their signature elote, a cheesy, grilled corn on the cob with lots of lime is my favorite), great margaritas, and really personal service. The chef has stopped by to chat with us every single time we’ve dined there.

sedona with mom

Your favorite hotel and why?

Deetjens in Big Sur. It’s whimsical, cozy, rustic…with a great backstory tied to local lore that makes you feel right at home among the giant sequoia trees on the property. Their weekend brunch is well-worth the wait.

big sur coast

Favorite place in San Francisco?

The Presidio. I’m a runner, so the miles of trails and coastal views can’t be beat. I feel so lucky to live in this breathtaking city, but it’s easy to forget SF’s beauty in the midst of a hectic week. A long run through the Presidio is the perfect reminder.

If you could travel anywhere in the world, where would you go?

Chile’s Atacama Desert and Patagonia are at the very top of my list…but I’d also like to island-hop through Indonesia.

What else should we know about you?

I’m always reading at least 3 books at the same time: usually one fiction, one non-fiction, plus a wild card. Right now it’s Sheila Heti’s How Should a Person Be?, Leonard Koren’s Wabi-Sabi for Artists, Designers, Poets & Philosophers, and Richard Preston’s The Wild Trees—a natural history of the California redwoods.