Concept Strategy

It all starts with a brilliant idea: the insight that will unlock your brand’s full potential.

We create the most comprehensive report in the industry: in-depth market research, data analysis, and unrivaled creativity are the ingredients for developing the essence of a successful hospitality business.

We begin by assessing the strengths, weaknesses, and opportunities of each client’s offerings, while evaluating the existing competitive market. After a site visit, a series of interviews, and demographic research, we deliver a Concept Strategy Report (CSR) tailor-made for your business.

A complete strategic concept is the first step in defining your brand. This concept is also the starting point for our team’s approach to every project: all elements of design, operations, marketing, and branding should relate to this core essence of your business.

Other Studios

Interior Design

Our interior designs create immersive, delightful experiences that inspire guests from their very first impression to their 100th visit. read more

Marketing + Branding

We’ll work with you to create a roadmap for success, from generating meaningful buzz for your opening day to setting a strategic marketing plan for long-term profitability. read more

Restaurant Operations

We are sommeliers, cicerones, and industry leaders. We’ve trained the finest staffs in the business and managed the Bay Area’s top restaurants. Let us help you deliver the best possible service. read more